Friday, February 12, 2010

Reactions to Killing Us Softly 3

In English today, we watched Killing Us Softly 3 by Jean Kilbourne.  It was very shocking, yet extremely true.  Some facts from the video and questions it raised will follow in this blog.  Advertising has used more money throughout the years.  In 1979 it used $20 billion but in 1999 it used $180 billion.  The average american spends about three years of their lives watching tv commercials.  The average american sees 3,000 ads every day.  Ads sell more than just products, they sell ideas of love, looks, and normality.  Most of these ideas aren't true, they're based off of fairy-tale ideas.  Ads show women as skinny, tall, and extremely beautiful in their flawlessness.  Sometimes these women in ads are computer generated as no one can really become this "ideal woman".  Women of color are usually shown as animalistic, not really human.  This video raised many questions.  If only 5% of women have a "models body" then why do men find it so desirable?  Why are women usually the ones used to sell products? why do so many ads tell women and men that men being dominate and violent is desirable and "sexy"? why do we believe them when they tell us that??     

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